Design, Client Work

The Fit Fatale Logo & Website

TFF Business card Mockup

So I have a fun and exciting project to share

I have been working with Sam for a while now and am excited to show off the results.

The challenge with this project was in maintaining the wonderful visual look & feel her brand already had, while giving everything a bit of an update and to better reflect her current content. Like many creators the focus of Sam's work has shifted over the years and her new name/logo and website needed to reflect that. She wanted to promote health, wellness and an active lifestyle, but she also wanted it to fit her style and personality. She also needed something that she and her team could easily work with, that gave her the tools to connect with her audience and would give her e-commerce capabilities for all of her digital products.

So Silver Lining by S became The Fit Fatale and we worked together on the visual brand and website.

Check it out

The best part about working with Sam is that she really does have a clear idea of what she wants and what her audience is looking for. And while getting there took work, her understanding of her audience, her vision and hard work really helped things come together very well.

It was also great to not only get to work on the logo, textures and business cards, but her site as well. It's nice to be able to evolve a project and watch it grow with your clients needs.

Check her out online at The Fit Fatale

TFF Workspace Mockup